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L’Oréal Focusing on India
The world’s largest beauty and cosmetics company, L’Oréal, is making plans for India. L’Oréal is only making about 30 million dollars in India currently, but with potential for billions of new clients,...
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How Big Mac plans to change Indian food habits
Link To article: How Big Mac plans to change Indian food habits The slogan “Did somebody say Mc Donald’s” seems to be just about everywhere today. Like there beverage counterpart Coca Cola, the fast...
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Amazon Releases Kindle HD Tablet to Europe and Japan
Amazon announced on March 13, 2013 that it will be expanding its operations officially in Japan and Europe to offer the Kindle Fire HD 8.9. These overseas markets have been seeking an affordable and...
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Germany Dumps Wal-Mart
This event may have occurred several years ago, but I feel that it is still relevant since it is brought up in many discussions as an example of how even Wal-Mart can fail at expanding globally if they...
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Mc Wrap Product-Market Profile
Who buys our product? The new product unveiled by Mc Donald’s and made permanent worldwide to its menus is the new McWraps. The McWrap is to bring back the young adults and professionals that MC...
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Why Facebook Should Have Built Its Own Phone
The idea of Facebook building its own phone sounds appealing to users of the social network because it gives them refine experience that the network has been providing through other phone makers...
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Beat pricing around the world week # 8 blog
The global pricing strategy for the food industry whether its fast food, dine ding, frozen meals, etc., will always and has always been a polycentric adaptation locally and internationals. The laws of...
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Ikea made this mirror to solve a universal problem
IKEA sells its quality furniture in 37 different countries. IKEA is constantly making innovating furniture that fit to different homes around the world. They have conducted a survey of morning...
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McDonald’s in France is better than in the US
The writer of this article took a trip to southern France and her experience is that McDonald’s tastes better in France. In France, there is a separate area for café and it has a similar look to...
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The Marketing and Positioning of Walmart in China
Walmart will increase its presence in China with over 100 new stores in the next two years. Walmart is the world’s biggest retailer. According to the news, the company states that it plans to open 115...
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